Consumer-Generated Media 101: Word-of-Mouth in the Age of the Web-Fortified Consumer
As consumers create, share and circulate more and more of their own "content" on the Internet, marketers, brand managers and entire corporations must take notice. These rapidly growing consumer-to-consumer discussion forums, message boards, blogs and other forms of online media frequently carry a higher trust factor than traditional media and marketing channels — a phenomenon that presents marketers and business profesionals with new challenges...and new opportunities. Learn how to find CGM, manage it and leverage it in this web-enabled marketplace.
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