The Buzz about Buzz Marketing Is Building
Think about advertising in the context of the brands that are thriving
outside of network television and massive print campaigns. These
brands—from eBay to Hotmail—are succeeding by layering messages
and narrowcasting them to influencers only, by recruiting users as
brand evangelists, by growing organically through the “six degrees of
separation” chain.
Buzz isn’t a new concept, but today it is imbued with more value. So
put the media plan down and open your mind to the next wave of tar-geted
marketing. In our increasingly fractured markets, buzz offers pos-sibilities
for brands and products as diverse as the audiences out there.
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